Insight video

Bio

Honest, simple, durable: my style, my work.

Since the beginning of his career, the designer Jorge Herrera always aimed to create objects and spaces that are simple and essential, top qualitative and long term lasting in terms of use, production and design.

After years of global and multidisciplinary training, Jorge Herrera decided to further deepen in all areas for both the creative and technical process in design. In the 2008 he opened his studio with a strong sense for simple processes, detail and passion.

Since then, the studio worked engaging in numerous projects in close collaboration with many international companies and major brands, such Flos, Porcelanosa, Miyazaki Chair Factory, Forma 5, L´ac,  Cridea, Nadis, It also has been involved as art director and curator for many exhibitions and fairs installations around the world. 

Today Jorge Herrera’s approach to design is characterized by a clear pursuit of a balance between simplicity, functionality and beauty: the pillar of his style and the focus of his work. 

Jorge Herrera is also guest lecturer at the European Institute of Design (I.E.D) of Madrid, at the Cardenal Herrera University of Valencia (CEU), and Art School and Design of Valencia (EASD) where he conducts workshops on a regular basis. He won many international awards like Red Dot award, Good Design award and Idea award.

Awards & recognition

  • ADCV 2022, GOLD indoor furniture, with “NORAY” designed for PATTIO.
  • Red Dot Award: Product Design 2022, with “CALMA” designed for SANYCCES.
  • Red Dot Award: Product Design 2022, with “TEMPO” designed for SANYCCES.
  • Metropolis Likes Award 2015, with the design of the exhibition “Live Work Spanish style” featured at NeoCon for ICEX.
  • Designer of the month 2015, Interiors from Spain.
  • Good Design Award 2014, with modular system “Hub” designed for Cridea.
  • IDEA International Design Excellence Awards 2013, with “Apps” designed for Flos.
  • Red Dot Award: Product Design 2013, with “Find Me” designed for Flos.
  • Red Dot Award: Product Design 2013, with “G-O IN” designed for Flos.
  • Good Design Award 2012, with luminaire “Apps” designed for Flos.
  • Red Dot Award: Product Design 2012, with luminaire “Apps” designed for Flos.

Network

  • ADCV Asociación de Diseñadores de la Comunitat Valenciana.
  • ICEX Next
  • Interiors from Spain.
  • From Spain with Design.

2012 · Flos

apps

2012 · Flos

apps

2013 · Flos

GO - IN

2013 · Flos

find me

2013 · Flos

apps

2014 · Stratta

strip

2015 · Interiors from Spain

designer of the month

2015 · ICEX

Life Work exh.

2022 · Sanycces

Tempo

2022 · Sanycces

Calma

2022 · Pattio

Noray