studio rebranding

[:en]

Self-production · 2016

a new brand for a new path.

The studio’s new brand strategy reflects the current scenario, showing that our direction is moving towards to new design sectors and cultures around the world.
The customized typography of some characters gives the logo freshness and attitude. We want it to clear where we have come from so we used the previous corporative colour for the main logo version.

roles.

Brand Strategy.

Labeling.

Graphic design.

Stationery design.

Print management.

«…our direction is moving towards new design sectors and new cultures around the world…»

[:es]

Auto-producción · 2016

una nueva marca para un nuevo camino.

La nueva estrategia de la marca del estudio refleja su actual escenario, enfocándonos sobre otros ectores de diseño y culturas alrededor del mundo.
La nueva tipografía usada y la customización/personalización de algunas de sus letras refleja la nueva actitud y frescura. Hemos mantenido el mismo color corporativo de antes para no perder de vista de donde venimos…

roles.

Estrategia de marca.

Labeling.

Diseño gráfico.

Diseño de papelería.

Gestión de la impresión.

«…nuestra dirección va hacia nuevos sectores del diseño y nuevas culturas alrededor del mundo…»

[:ja]

Self-production · 2016

a new label for a new path.

The studio’s new brand strategy reflects its actual scenario, exposing that our direction is going over to new design sectors and cultures around the world.

The typography customization of some characters gives the logo, freshness and attitude. We want to keep in mind where we come from so we used the previous corporative color for the main logo version.

roles.

Brand Strategy.

Labeling.

Graphic design.

Stationery design.

Printing management.

«…our direction is going over to new design sectors and cultures around the world…»

[:]