Valencia store

Porcelanosa Group

JHS Jorge Herrera Studio Lifestyle Store Sedavi Porcelanosa hall lounge area
JHS Jorge Herrera Studio Lifestyle Store Sedavi Porcelanosa hall wooden texture wall

For this Porcelanosa project in Valencia, we took a different approach, we didn’t want to design «another» shop. We wanted to design a new living space, with natural light, a volcanic garden, a welcoming atmosphere, where all the elements and materials are interrelated and displayed in a new way.

A «live experience» shop where there are 4 spaces with different atmospheres and they have to give the sensation that everything is unified under the same criteria, designing all the common areas of the shop and the lighting of all the spaces, to integrate them with each other.