cutting out the noise

Polcart · 2015

design for a differentiation strategy.

The analysis of large format display cases for ceramic products, with the aim of providing the client with initial design input for future display case families.
The singularity of the display case and its environment, where the object itself is less important than the product on display. We followed a strategy that supported the aesthetic and function of the display case to highlight the product’s characteristics.


Market Research.

Concept design.