Stratta · 2014
the visible face of Stratta.
The creation of the Stratta brand had to be based on the identification of the values we wanted to transmit along with the firm. We created a modern, fresh brand based on the principals with which we understand our way of working: simplicity and efficiency.
We searched for a simple concept, in which product honesty was the essence of the brand. A direct accessible brand for everybody, giving emphasis to the soft furnishing product.
The first task we set ourselves was to be able to transmit the original qualities of the product, to make it easy to understand what made Stratta’s furniture different: its composition, its creative process and its versatility.
Communication strategy definition.
“stratta’s branding is conceived within an integrated communication strategy.”