product in motion

Flos Architectural · 2012-2015

we turn the inexistent into reality.

web

We shoot evocative descriptive videos of some of Flos’s products before they are ever made. Like this we generate graphic material to be able to give presentations at the world’s leading lighting fairs.

roles.

Video art direction.

flos_jorge-herrera-studio_art-direction-videos_descr

videos.

“portraying unbuilt products, ambient and technical images come alive from 2D and 3D.”