new perspectives

Dona living – in house · 2007

assuming new roles.

The stay at Dona Living required a profound multidisciplinary effort..
Firstly, the redefining of the brand’s values, identifying the firm’s vision and character over the long term.
Art direction of all of the visibility vectors: catalogues, photographs, stands, magazine advertising …
Product design management and consultancy alongside suppliers and designers.

roles.

In house design manager.

Product portfolio definition.

Art direction.

jorgeherrera_dona-living_management_descr