Dona living – in house · 2007
assuming new roles.
The stay at Dona Living required a profound multidisciplinary effort..
Firstly, the redefining of the brand’s values, identifying the firm’s vision and character over the long term.
Art direction of all of the visibility vectors: catalogues, photographs, stands, magazine advertising …
Product design management and consultancy alongside suppliers and designers.
In house design manager.
Product portfolio definition.